Arts Business Institute | Artist Profile: Laura Burch
June 3, 2016
Fiber artist Laura Burch presents her delightful portfolio. We spoke with her about building a business, and her advice for others.
ABI: How did your move to Israel change your life and your art business?
LB: Moving to Israel changed my life completely; I had to adapt to things like the metric system, using Celsius instead of Fahrenheit, using a different currency, a different language and make peace with living as a foreigner.
When we lived in Chicago we bought a lot of Disney costumes because the girls loved to play dress-up and wear pink, sparkly things and those types of beautiful, quality items didn’t exist in Israel. I started making the girls’ costumes as well as classic style dresses for birthday parties and special occasions.
Other parents noticed the costumes and beautiful clothes and asked me if I would make these things for them too; this is how my store, Burch and Daughters, came to be and my entrepreneurial life started. We created a magical store filled with handmade treasures for children. I also wrote two craft books (with patterns) showing how to make some of my most popular toys: Sew Magical for Baby and Sew Magical for Kids.
ABI: You have a new studio and a new direction. Tell us about that.
LB: We bought and historically restored a home in Jaffa, Israel. The building is at least 150 years old, its architecture is Ottoman and it used to be a barn. I have my studio in our home, it has stone vaulted ceilings, stone walls and arches divide the large spaces and serve as the shape for the windows. I am in the process of “fixing” my studio; it is an overwhelmingly ancient looking space balanced out with very modern elements such as the cement floors, modern furniture and modern decorative pieces.
As the girls have grown up my interests have changed; I still make some of the things I used to but now they are more geared for adults. I base my artwork on the dry-felting, textile technique of needle felting. I’d like for my work to make a difference; I’ve recently become somewhat of an animal rights advocate so I’d like to make a body of work to promote awareness about animal rights and I’d like to show it in galleries.
There are many needle felted dogs and animals on my studio shelves, I’ve been needle felting these miniature sculptures, selling them and taking custom orders on my Etsy and Artizan Made sites. I donate proceeds from specifically designated sales of the dogs to my favorite animal rescue organizations.
ABI: Given your extensive background as an entrepreneur selling her art and other products, what advice would you have for new artists who want to follow their dreams?
LB: When I was in university, business of art classes weren’t offered. I would highly recommend learning the ins and outs of business pertaining to art. I’ve found that Etsy has many helpful postings on all business related issues for artists. Business skills are not only knowing what to sell, how to sell, negotiation, how to price your work, where to find the best sources, how to deal with business loans, what the difference between a C corp or an LLC is. It’s also knowing what your rights are as an artist and how to protect yourself.
Copyright your work, negotiate royalties and make contracts at the beginning of business ventures. Also layout your goals and course of action in writing. The more experiences you have, the smarter you’ll be (art contests, art shows, classes, seminars and lectures on your chosen subject, attending and/or participating in craft trade shows and jobs).
Learn everything you can about your chosen medium! Most importantly: participate in everything you can because you will become recognized and doors will open because “one thing leads to another!”