I’ve been super busy the last year….crafting. I guess you could call crafting for a living one of the best jobs ever; I think of a craft project, design it, photograph the tutorial steps, lay it out in a design program to make the tutorial and photograph the product photographs. Tiffany and I have been developing our company Lullubee , adding craft of the month categories for pattern kits, needle felting kits, dolls and puppet kits and teddy bear kits. We’ve been working on marketing the business and getting the word out about Lullubee, sourcing cool craft materials and making product videos and video tutorials.
We’re focusing on the teen and adult market, including seniors. We know that adult children are looking for activities for their elderly parents and we believe crafting is a great outlet for everyone.
It’s difficult to juggle a start-up business and our daily mother jobs, Tiffany and I often hear complaints of “Mom, we have no clean clothes” or “there’s no food in the house!” We clean Nutella off of shower doors, pick up clothes and shoes that have been left all over the floor, feed and walk our pets as part of our morning routines to prepare for “work”: a day of post office runs, packing kit boxes, meetings and internet work. We often work strange hours to be able to do both jobs; I work late and Tiffany works early and we often work the same hours even though we’re in two different countries! Did I mention that Tiffany runs our business from NYC and I do my thing from Tel Aviv? Take a look at our social media sites and some of our new products and if you’d share our information with your own networks, it would really help us out:) Thanks!
It is once again summer, the girls are out of school and we’re getting ready to go to the United States for awhile. I never get excited about these trips until I’m actually there and I see my family and friends. There’s so much to do to prepare and in my mind, my work continues even if I’m not sitting here doing it. When I’m traveling, I’m always thinking about what great photos I can capture and how to use them and what cool things or people might inspire me and what’s new out there in the crafting and art world. I’m planning on packing some special crafting supplies I’ve collected and some felting supplies so I can work in my “down time”. Yeah, I know that vacation is supposed to be all about down time, but our trips to the United States seam anything but. We travel to several states to visit various family and friends and we seem to be constantly on the go-5 weeks of that is tiring. This year will be my 30th high school reunion in Indiana, so I’m especially looking forward to that.
It seems that eating is one of our main activities when we go home (which I hate) but Doron and I plan to eat every meal possible at a Mexican restaurant, and we plan on washing all that Mexican food down with salty Margaritas (Mexican food is one food that is sorely missing here in Israel and it’s my favorite!) We’ll be meeting my oldest and best friends in Michigan again this trip, we’ve rented a giant house that we’ll all stay in for a week and hang out on Lake Michigan. The big house is called the asylum because it used to be a mental institution many years ago; I believe we’ll get a few spooky adventures from this as all the kids (5 teenagers and 5 little kids) have watched way too many scary movies and they’re planning some sort of spook-fest!
The last two years since I closed my store here (A.S.-after store) have been a time of finding my artistic self and deciding exactly what I want to do. Without the employees and the big space, I didn’t want to try to recreate what I made at the store by myself but I kept making toys (by needle felting) because I just never stopped doing this. My needle felting work keeps evolving, I developed more techniques and taught more classes and I continue to sell my toys and costume accessories on my Etsy site. I’ve also been planning some large, needle felted work and will I’m veering towards exhibiting my work and all that that entails.
BUT, when I was in Rome a month ago, my crafting buddy Tiffany called me and suggested we start a new company. WHAM (I’m visualizing a cartoony, Roy Lichtenstein image here!) Her idea was to start a subscription DIY craft kit company, based on our combined love of crafts, my designs and artistic skills and her business and marketing skills. Finally, the like minded partner that I always knew that I needed had come up with a GREAT idea. And so it began, phone calls and umpteen e-mails back and forth from New York to Tel Aviv and vice a versa. Ideas have been racing across the world and have been evolving and materializing on my computer screen. It’s pretty hard to believe what we’ve put together in the last month and I’m looking forward to the development in the upcoming months! You’ll still find needle felting based posts here on my Laura Lee Burch site, but you can see my craft inspired posts on the lullubee blog: here. The site will officially launch in the fall, so I’m very pleased to announce to you dear readers, my new site:
lullubee is a crafting company, we sell monthly craft kit subscriptions, craft kits for adults and kids are always available for purchase. The kits come with great, easy to follow tutorials and links to video tutorials by Moi! We offer kits for birthday parties, patterns and tutorials in case you have your own materials and one of a kind artist pieces. What makes lullubee different from other craft sites is that you can choose your kits (no surprises) and we offer more than just assembly in a box. Our kits offer high quality and sometimes hard to find materials and you’ll never find a store bought pom-pom included in a kit box but you will find yarn and instructions for how to make your own big, fluffy pom-pom. We offer a diverse range of kits, from beautiful and elegant, beaded crowns for birthdays, bat mitzvahs, weddings and other special occasions to classic sock monkeys. So, Craft to it!
I want to let you know about another beautiful and crafty site that I like: Silver White Winters by Caroline Froberg. I’ve been following her for awhile and especially like her “wooly” articles. I think our two environments are exact opposites because I’m in hot, sandy Israel and Caroline is in cold, snowy and friendly Denmark (the friendliest country I’ve EVER visited!) She’s having a give-away, a chance to win some crafting supplies, please take a look! http://silverwhitewinters.com/2012/06/16/competitiongive-away-20/