Writing Craft Books

Sew Magical for Kids by Laura Lee Burch

My second craft book, Sew Magical for Kids just came out; it’s the second in a set of two sewing craft books full of my favorite projects that I’ve designed for children. The first book, Sew Magical for Baby introduced projects for babies, and both books contain sewing patterns and illustrated instructions.

Sew Magical for Baby

The process of writing two craft books was a real learning experience for me, I found creating a craft book a bonanza of creative projects in and of itself:  designing products, making patterns, shooting products, illustrating instructions, designing book layouts, styling products and designing and painting sets. I made many of the props, the clothes the models wore and used things from my antique stash so the photos would have the look that I wanted. I had my own ideas about how everything should go, but the publishers made most of the design decisions like which photos to use, which projects to cut and the book titles.  If anyone else out there in blogland has experience with publishers and writing craft books, I’d love to hear about it.

My working process for the books went something like this:

  • I chose one of the many ideas floating around in my head and I sketched it out…
  • I made a rough pattern for the prototype. Once the prototype was the way I wanted it (many times it took 2 or 3 or 4 prototypes till I got it right) …
  • I made a final pattern (with several sizes if it applied) and then…
  • I made the final sample. At this point I looked at the fabrics and materials I already had or I went out and looked for the right materials and bought according to how many items I wanted to make.
  • I shot the finished piece so I could use the photos in my blog and promotional pieces…
  • I shot the step-by-step process of making the project and I used these photos as guides for the illustrations…
  • I wrote what I was doing as I made a project
  • I matched up the written directions with the illustrations and sent them to the editor for corrections. 

    making ducklings

I think my book writing experience has been different than the norm, at least in the beginning. Because of the reputation of my store ( in Tel Aviv), I was asked by a publisher if I wanted to write a craft book and this means that I didn’t go through the whole process of writing a proposal and submitting it to publishing companies. Yah! To the publisher, I proposed my favorite things I’ve designed and the things that people liked (bought) the most from my store. Writing a book like this takes an inordinate amount of time and that’s not including the editing process. I’ve spent many hours going over the instructions with the editor Shoshana, but these were enjoyable hours since Shoshana is such a patient and fun chick! I don’t think Shoshana could sew on a button in the beginning of this project, but I think she can now single handily sew a custom tailored wedding dress from the sewing information she’s gleaned from our conversations over the last year!

bedroom set for Sew Magical for Baby

I wanted the projects in my book to be very unique and to be something that people could really use. Because there are so many craft books out there, unique and useful projects are very important. One of my favorite aspects of my books are the detailed, step- by-step illustrations that accompany the written instructions. I don’t usually read instructions, I  look at the photos or illustrations when I make something and I know that most other arty people do the same. I know that Japanese craft books are super popular these days, partly because of the detailed illustrations that accompany the text. The illustrations or photos are so clear that mostly anyone can follow the steps without having to read them; I think my books have the same clear, step-by step visual instructions.

Stick horse and western backdrop

After the products were designed and sewn, it was time to photograph them. I had wanted to do the photography, but the publishers wanted otherwise. So, for the first book, I made the sets for the photos by creating a space in my store that looked like a baby’s room. I placed the products in the room and the photographer shot them in natural light. The effect was very soft and elegant and I am very pleased with the outcome.

Puppy hat photographed by Laura Burch

Photography for Sew Magical for Kids was different, we used a photographer’s studio and backdrops. I painted several backdrops to use with a variety of of the products, modeled by my two youngest girls and several friends from school.

I'm painting the dragon backdrop for the princess and knight items

I thought the backdrops added a lot to the photos. I didn’t want the book photos to look like pack shots.

The princess and my dragon backdrop at the photo shoot

My girls helped me to paint the backdrops because the deadline of the book fell during my absolute busiest time, preparing (designing and sewing costumes) for Purim.

Elli helps paint backdrops

I was looking for my books in American book and craft stores over the summer and I couldn’t  find them:o I assumed that they would be distributed to the bookstores that do business with the publisher, but I think I have a lot of  marketing to do; I’ll keep you updated on this phase of writing craft books.  So now I have two beautiful craft books that I’m very proud of and now I’m looking into publishing them internationally.

Maxi in the snake t-shirt

Needle felted Automobiles

Ford, Chrysler, Buick

I was teaching a felting class last spring and one of the women in the class mentioned how hard it is to find cute things for boys, but how plentiful cute girl things are. She gave me the idea to needle felt some toys that little boys would like, what a good idea! I’ve seen many felted animals, balls and figures, but never have I seen a needle felted vehicle.

Sunday drive

The hardest part about making these cars was sewing on the wheels; I cut the wheels out of 1″ thick industrial felt. I put fabric glue on the back of each wheel, then I pushed a long doll needle (threaded with embroidery thread) through the very thick felt, through the body of the car and then through the wheel on the other side. I did this 3 or 4 times before I made a shank around each wheel and knotted the thread. 

parking lot

After I made the family cruiser style car, the sports model, dragsters and economy cars, I made an airplane. Do you think your little boy would like to play with a needle felted car or plane?

blue airplane

I still play with dolls!

 

My mother's bisque doll

  Today I make dolls; I love to make dolls and I’m not sure why. Before I started to make dolls, I played with dolls, then I collected dolls and then I bought dolls for my daughters and every now and then I’d buy a doll for myself. Most of the dolls I’ve collected were my mothers. She treasured her dolls and when she gave them to me they were in mint condition. I played with them alot and now they are very used.

embroidery detail

 

antique Shirly Temple doll in her original dress

 

antique Russian doll
Sally Ann doll
sleeping baby from the 60's

 

antique doll dress pattern

 

My grandma Burch used to make dolls for me and my sister and I’ve kept all of them. This is Raggedy Ann, she’s 30-some years old!

My grandmother made my Raggedy Ann doll
Raggedy Ann and Andy rag dolls

This is Andy, Raggedy Ann’s friend. Raggedy Ann and Andy are characters from the Series of books by Johny Gruelle. These dolls are well known by American children.

My grandma Burch had a good sence of humor; she used to make funny things sometimes, like this Dammit Doll.

Damn-it doll

The tag that comes with the doll reads:

When you think you want to climb the wall or stand right up and shout,

 Here’s a little Dammit Doll you cannot be without.

Just grab it firmly by the legs and find a place to slam it.

Then as you whack it’s stuffings out, yell DAMMIT…. DAMMIT…..DAMMIT…..

I remember one of the first dolls I made myself, she was made from a gourd that I picked from our garden. Her body was a gourd, and her arms and legs were toothpicks and my mother made a summer dress for her. I have a photo of myself as a skinny little girl of 7 or 8 years old and my doll in front of our house in Greenfield, Indiana.

rubber flea market friends
little plastic guy
praying doll

This was my doll from the 1970’s. She recited a bedtime prayer when you pulled her string. My mother taught it to me and we used to recite it every night before bed, on our knees.

I lay me down to sleep, I pray thee lord my soul to keep. If I should die, before I wake, I pray thee lord my soul to take. Amen

Indian string doll

We bought this tiny doll in India for something like a penny. She’s about 3″ tall and she’s made of wire and thread. How simple and cute.

Nighty-night

 

My Store

Burch and daughters store sign

Well, here goes… My name is Laura Burch; my husand Doron Levitas and I have three daughters: Lili, Elli and Emili. I opened a store, it’s a children’s gallery; we design and sew everything in the store. I gave it the name Burch and daughters as a feminist twist to the more traditional  naming of businesses such as Smith and sons. My daughters are young, so they don’t actually work at the store yet, but they are my inspiration, models and test subjects for everything we make. I’ve never owned a store before and I don’t consider myself business-minded, I’m an artist. My husband Doron has been guiding me, he is a business man; I’m learning.

Marie Antoinette gown in my store window on a rainy day

 The interesting thing and the most challenging aspect of my store is that it is in Tel Aviv, Israel. I’m a girl from the Heartland, living in the Holyland! Serving this culture and my Israeli customers isn’t the same as if my store was in my town, Chicago, Illinois. My tastes and that of many Israeli’s are very different; I have a very conservative style, their’s is much more flamboyant. Many people come into the store and ask me from where do we import. They think that my creations are from England or France, they don’t realize that everything is handmade in the store (upstairs in our studio). But never the less, everyone seems to love the store. They walk in and tell me it seem magical, like they’re in another time and place and they feel that my creation is a fairyland for children.

costumes by Burch and daughters handmade baby clothes by Burch and daughters

It really all started after we moved here about 9 years ago. I was a graphic designer and illustrator in Chicago and opening a store was never a goal of mine. I came to this strange land, the big city really, but there was nothing to buy here. Everything was made in China or India, cheap, plastic, poor quality and ugly. I started making the girls clothes, toys and gifts for birthday parties they attended. Now, I never really wanted to move here, so I used to sit around in my own little world and make things, many things. I made cute teddy bears, rag dolls, costumes, ornaments, fabric books, stuffed animals, bags….The things started to fill up the house. Doron said to me we’ll have to open a store just to have somewhere to put this stuff, and that’s what we did. 

 
 
 

 

Mama bear and Papa bear

 

camels for sale
the outside of the store

P.S. We closed my beloved store in July 2010 ; I now sell my toys, doll, puppets and costume accessories on-line in my website store: Laleebu. Please come and visit me at my site www.lauraleeburch.com , my store: http://www.etsy.com/shop/lauraleeburch?view_type=galleryor on Facebook: https://www.facebook.com/lauraleeburch.studio